Journal
What plant-derived means on our labels
"Plant-derived" appears on a lot of cleaning labels. Here is what we mean when we use it, and what we do not mean. Where the cleaning agents come from The...
Why foam uses less soap
A foaming pump looks like a small luxury, but it is really a simple piece of engineering that changes how much soap you use at the sink. How a foaming...
The five-minute wipe-down
A full clean can wait for the weekend. A short wipe-down after dinner keeps counters and tables pleasant in between, and it takes less time than finding the remote. What...
A gentler laundry day
Laundry is the chore that never quite ends. A few small changes can make it a little softer on your clothes, your skin and the cupboard under the sink. Measure,...
How a refill routine works
Most of what we throw away from a cleaning cupboard is not the cleaner. It is the bottle. A refill routine keeps the bottle in use and only replaces what...